top of page

2025
Uncertainty is full of opportunities

The year 2025 opens with a market still marked by uncertainty but also full of opportunities for those who dare to act while competitors remain hesitant. According to BlackRock’s global outlook, the world economy has exited the classical “boom and bust” cycle and is now more driven by structural mega-forces such as artificial intelligence, demographic shifts, and the green transition. This means that volatility is here to stay, but so are long-term opportunities. For companies in Europe and Scandinavia, where the euro and the Swedish krona (SEK) remain relatively strong against global volatility, it is a strategic moment to expand market shares, particularly in B2B and export-driven sectors. High unemployment levels and cautious consumer demand make competition fragile, but those with liquidity and courage can acquire weaker competitors at discounted prices, sometimes for just a fraction of their 2021–22 valuations in EUR or SEK.

​

From a sector perspective, we see renewed strength in industries linked to energy transition, agriculture, and advanced technology. India is rapidly becoming the next major consumer market, which offers significant export opportunities for European companies. Gold has also been one of the world’s strongest assets in 2025, outperforming equities and cryptocurrencies, suggesting that institutional investors continue to hedge risk, and businesses with reserves in EUR or SEK should consider diversifying accordingly. In Scandinavia, the agricultural sector is enjoying robust demand with near record export projections, a reminder that regional industries tied to natural resources can thrive even when global trade is under pressure.

Marketing in 2025, much like in 2024, will separate those who spend wisely from those who burn money on “pop solutions.” Most companies will again try fast fixes with AI-generated content, SEO pushes, or loud but shallow social media campaigns. The winners will instead design precise strategies with clearly defined target groups and measurable results in euros or kronor. Vanity metrics such as likes, reach, or clicks are once more irrelevant; only closed deals, conversions, and customer lifetime value will matter. Marketing budgets in 2025, whether they are €50,000 or 500,000 SEK, must be allocated with surgical precision. Every euro spent should return as sales, not as digital noise.

​

The tools that make the difference this year are a combination of AI-driven personalization, first-party data strategies, and immersive experiences. Artificial intelligence is no longer a buzzword but an operational tool, capable of analyzing customer journeys and predicting buying patterns in real time. However, it still requires human creativity, authentic storytelling, and strong visuals to achieve impact. In fact, consumers—especially younger ones—are showing fatigue with purely digital formats, which is why print magazines, tactile experiences, and hybrid events are making a comeback in Europe. This trend presents a unique opportunity: mixing digital precision with analogue depth can capture attention in a way that competitors miss.

At the same time, social commerce continues to grow. Platforms like TikTok now generate billions of euros in direct sales, and in Sweden many SMEs already see more efficient ROI from TikTok and Instagram shops than from traditional Google ads. Live shopping, voice-based search, and AI-powered conversational marketing are also shaping purchasing behavior, making it crucial to optimize content not only for human readers but for AI intermediaries. For businesses working with budgets in SEK, this often means testing with smaller campaign allocations (e.g., 25,000–50,000 SEK) and scaling rapidly once proof of conversion is achieved.

​

Sustainability, transparency, and ethics are no longer “add-ons” but a competitive foundation. European customers, supported by regulatory frameworks in Brussels, demand proof of ESG integration and circular economy practices. In marketing, this translates into authentic storytelling, where companies show real impact instead of greenwashed slogans. Whether a company operates in Malmö, Berlin, or Madrid, customers are increasingly making purchasing decisions in EUR or SEK not only on product quality but also on the values a brand communicates.

​

To conclude, 2025 is a year to play bold but smart. Companies in Europe and Scandinavia that hold liquidity in SEK and EUR have a rare chance to expand market share, acquire weaker competitors, and use downturn dynamics to their advantage. Marketing must focus on precision, measurable results, and integrated strategies that combine AI-driven personalization with human authenticity. High-quality visuals, strong narratives, and a mix of digital and physical touchpoints will be the differentiators. As in previous years, the companies that dare to execute with clarity and courage will be the ones writing their growth stories in 2025—measured not in likes, but in real euros and kronor on the bottom line.

2024
Last "recession opportunities"

It's worth mentioning that now is the time for badly impacted sectors to gain market shares while there is high unemployment and a shortage of customers. It can seem irrational, but if you can get more customers now when the rest are struggling and continue business as usual - without extra focus on marketing, recruitment and resource increase. You could even buy some concurrent business or drown them. You chose!

Regarding marketing tactics, it looks like we will have the same funny environment where most companies will be weak in the market without any marketing budget; many companies will throw money in the air using fed pop-marketing solutions like AI, SEO and peacock-style Social marketing tactics.

Still, the best results will be achieved with a clear plan - an exact marketing strategy and targeted actions with result analysis. The use of a unique cluster of different communication channels with adopted content accordingly will do the trick.

In 2024, the marketing budget must be used by targeting auditory as precisely as possible. Reach, likes and other self-tricking numbers should be ignored. Only closed sales and deals matter!

Of course, qualitative visuals, along with great stories, will do magic!

2023
Be "Kinda kind"

Marketing in the year 2023 for many companies will be crucial and, more than ever, must generate a real return on investment (ROI).

And if we talk about a market – why not take a more significant share of the cake? Mostly the year 2023, marketing companies will offer to work on strong brand identity (branding upgrade, colours, logos), revised website, leaflets,  and content marketing (new content, broad regular reach on social media platforms including paid social advertising on Facebook, Instagram, Twitter, Tik Tok or LinkedIn.

You must stand out from the crowd, that's for sure, but we recommend saving a fortune by starting with more precise tools and targeted actions to reach the potential customers that you want!

Successful B2B Digital Lead Generation and Email marketing are the keys to acting more smart than fantastic. A professional text writer and potential customer landing guy will be a great asset. And combining this with a simple Marketing calendar for 2023 can be used as more than a helpful tool.

Bombarda Media Group AB would gladly remind you that you and your workers can develop new products, campaigns and excellent posts on your social media, showing the joy of workflow and customer satisfaction. With the right hashtags, in-depth keywords, and little guidance, all these activities can generate high organic traffic. And here, if the message is suitable with a call to action, you can pay for some ads on platforms. Combining these activities will lift your business rapidly.

Our Marketing agency can create killer website content, blogs, case studies, photos, videos, social posts, landing pages, ad copy, white papers, newsletters, emails, guides, NFC Cards, designs and more, and we would gladly do it. But first, we recommend starting with a marketing strategy and action plan, so you avoid wasting money.  

bottom of page